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In this new episode of THE PIVOT, Hot or Not’s James Hong explains how he set out to create a fun way to compare and rate people’s attractiveness online and quickly discovered that success can kill if you don’t figure out how to handle it quick. Hong knew he had struck gold when he saw his own father compelled to rate people on the site, and in their first week of launch, Hot or Not had over two million unique page views, an extraordinary feat for a website started with little to no capital –  but it was also the beginning of the extraordinary challenges he would face. Some companies pivot once or twice. James tells us about his SIX pivots.