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Intel memory chip pioneers explain how they took a huge leap of faith by exiting the memory business in order to commit to microprocessors. In reinventing the company, the founders abandoned more than a decade of work and market leadership in order to be a leader in the age of personal computers. Here, Justin Rattner, Corporate VP & Head of Intel Labs, describes how the company is pivoting again to focus on the user experience. The user can try on virtual clothes without ever leaving their living room, in a latest Intel project!