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Principal Analyst at Forrester Research, James McQuivey discusses the dynamics of disruption, and how the upside of advancements in all kinds of technology are worth the risks that come with giant leaps forward.

James McQuivey is the foremost analyst tracking and defining the power and impact of digital disruption on traditional businesses. His consumer models identify the ways consumers have embraced digital experiences and platforms, and his strategy models help companies prepare to serve those consumers. Though he applies this knowledge to a wide variety of industries, he spends the majority of his consulting time with consumer media and consumer electronics companies that are at the forefront of dealing with digital disruption.

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