Crafting Coffee on the Internet


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What does the Internet have to do with your coffee?

Well, just as it has served to connect you with friends, information, causes, and opportunities around the globe instantly, it can also bring you beans and roasters you can never otherwise access.

Now that’s a viable idea, as we all love coffee and drink it daily, right?

Michael Horn’s first try at founding Craft Coffee was a colossal failure.
In this first episode, you’ll see how Horn realized how he needed to approach achieving his dream, and applied methods from Eric Ries’ Lean Startup to re-think his business of connecting caffeinated micro-brews from around the world to their potential customers.


Byte Size, Featured

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